Today, Amazon is the largest marketplace in the world and Amazon Advertising has given it even more momentum. If you sell online, surely you have considered using Amazon at some point. But what are their sales models at the logistics level and how can you know which one interests you the most? We tell you here! Do you want to know how to run advertising campaigns on Amazon Advertising? Learn how to create them and optimize your costs to obtain the best results. Click here and sign up for our free course. Amazon FBA (Fulfilled By Amazon)
Amazon FBA is a program that allows you to start selling online easily and simply , since Amazon is in charge of making shipments, managing individual email list inventory and providing customer service. The seller only has to put the product. To get started with Amazon FBA , just follow these steps: Create a professional seller account on Amazon. Register in the Amazon sales center and choose the type of account that best suits your needs (in the next section we explain the differences). Create your product list : Go to the "Inventory" section and click "Add a product".
Search for the item you want to add by its barcode or its name. Amazon has a very extensive catalog, so it is very likely that you will find it. When you have located your product, several options from other competing sellers will appear. Choose one and fill in the form with the product data, images and price. Prepare the products for Amazon pickup and delivery to their warehouses . When shoppers search the Amazon website, your products will most likely show up with Amazon Prime benefits . If the user places an order, Amazon handles shipping, customer service, and returns. Amazon FBA Sales Models: Individual or Pro When you create your Amazon FBA account , you will have to choose your plan: Individual or Pro. The Individual plan is ideal for selling small quantities (less than 40 items per month). Its biggest advantage is that it eliminates the monthly subscription fee, that is, you only pay for the items that you have actually sold. The sale closing fee is €0.99 for each item plus an additional percentage of the sale price. This percentage ranges from 7% for electronic devices to 45% for Amazon device accessories.