Are there pain points that have been overlooked or unexplored before? Going back to the insurance space, common pain points on the character's journey are life-changing events, such as getting married, buying your first home, or having a baby. But there are other events that may prompt your reader to review their insurance policy or consider expanded coverage. a dog sticks his head out the car window Image credit: Avi Richards For example, getting a dog buy email list may prompt a pet owner to review their liability insurance or perhaps consider adding their dog as a beneficiary or setting up a pet trust (yes, those are things real). Of course, addressing your readers' pain points without being repetitive can certainly be difficult when creating a content strategy for the long game.
But by using different approaches, you can create new content that keeps your audience engaged. For more stories like this, subscribe to the Content Standard newsletter . Ah yes, our good old friend data. Not only can you use data to help you tell more buy email list powerful stories, but new research is a solid place to find new angles to meet readers' needs. As Krystal Overmyer wrote for the Content Standard , “Really great data teaches us something new or unexpected. For example, data can reveal something counterintuitive, such as that long content can outperform short content, same world." When it comes to meeting a reader's needs, data can provide insights and compelling trends that can link results to pain points.
Moreover, it can create a sense of urgency and buy email list lead the reader to act on these new discoveries. For example, if you're writing about insurance, you may have come across the fact that insurance rates are at their lowest in 20 years, or liability insurance claims for animal-related injuries company are on the rise. These new findings might inspire your audience to think about buying an insurance policy or reviewing their existing policy to make sure they have enough coverage.