At present, in the Internet industry, at the technical level, there are various methods, such as fission, community, and Moments marketing. These are executive list really all brothers. In fact, many books about growth have a lot of methods, such as "growth hacking", "traffic pool", etc.; but in the end you go back and find that there is really no good method for small executive list and medium-sized enterprises, and for large enterprises In terms of, it is the same. The matter of acquiring customers is very difficult in itself, and it requires hard work. It is not easy in itself.
In the development process of Tencent's short video, there are three works worthy of attention: The first is Weishi: this is the earliest short executive list video application made by Tencent, which has gone through a tortuous process from birth to closure to restart; The second one is Moment Video (later renamed Video Dynamic): this is a short video function embedded executive list in WeChat, and the number of active users is very limited; The third is the video account: it is also a non-independent application embedded in WeChat, which is now highly regarded by Tencent. The commercial value of video accounts (middle) 1.
The tortuous fate of Microvision Weishi was born in 2013, not long after Kuaishou was launched. Subsequently, Weishi gradually opened executive list the short video permission in the circle of friends and the official account. However, within Tencent, Weishi faced competition from WeChat Small Video and Tencent Video, and externally, it was under pressure from short video apps such as Kuaishou, Meipai, and Miaopai, and it was difficult to shine. The development executive list of Microvision has come to an end. On this side, Weishi was closed down; on the other side.