73 percent of the time video Telemarketing Lists content and video ads on YouTube are viewed, the content and video ads are not in view. Viewers often use YouTube content and video commercials as 'background music 'while doing other tasks online. There appears to be both more attention and a greater focus around the Telemarketing Lists content of TV channels. That is, less distraction and less multitasking. This is also because often one or at most two advertisements are shown before the actual program starts. This makes the ad a lot more effective than showing it in the background. Other video publishers As an alternative to YouTube, as a video Telemarketing Lists advertiser you can also consider purchasing your advertising space ( programmatic or not ) from other video publishers.

The advantage of this is that you realize Telemarketing Lists a higher degree of brand safety, because you can work with so-called whitelists. On the basis of these whitelists you can indicate very specifically for which programs or websites Telemarketing Lists you want to show the advertisement and which not. This makes it a lot clearer where your ad is shown. In addition, you significantly reduce the chance that your ad will be shown next to content that you would rather not have. As an advertiser, you also have more options outside of YouTube to think within a certain Telemarketing Lists environment. If we look again at the example of a financial service provider, it makes a lot more sense to advertise via a medium such as RTL Z than via YouTube.

This also applies to B2B advertisers. They benefit Telemarketing Lists more from purchasing on business titles where the attention span is often a lot higher. Also read: How to make a video ad on YouTube [5 tips] Video Advertiser KPIs An Telemarketing Lists important KPI for many advertisers is the completion rate . This indicates to what extent the viewer has seen or registered your entire proposition. We did a test for one of our advertisers. We see that the viewing percentage is many times higher (+350%) with out stream video than with the True View Telemarketing Lists Instream format within YouTube.