With the development of the times, new media promotion and marketing appear more and more frequently in people's lives. Traditional promotion and marketing methods have been unable to meet the development needs of modern small and medium-sized enterprises. The emergence of emerging network media and high-level logistics has helped enterprises expand The customer group provides new opportunities and also puts forward higher requirements for new media marketing methods.
A brief introduction to new media promotion and marketing: In fact, it is the operation method of using WeChat, Weibo, Douyin and other emerging media platforms for brand promotion and product marketing (cross-border marketing commonly used Facebook, Ins, YouTube, Tik Tok). By planning high-quality, highly disseminated content and online activities related to the brand, it widely pushes news to customers, expands the scale of participation, and raises awareness, so as to fully rely on its huge fan base to form a scale effect and achieve marketing purposes and profits.
The first step in doing a good job in new media promotion and marketing is to set goals. First, the team needs an ultimate goal. Data can be obtained directly from third-party platforms as targets, such as Douyin, which is less costly and less troublesome. When the third-party platform cannot show you data as a target guide, it can be delivered to the technical department to make a statistical reporting system for prediction and judgment. Secondly, the ultimate goal needs to be implemented on each team, and it must be accurate enough, such as Weibo exposure and the growth rate of fans compared to the previous month. Otherwise, various departments will shirk their responsibilities, or each department will only complete the minimum goal.
The next step is to develop an overall strategy for Internet promotion. The team takes the overall goal as the main line and decomposes it into Latest Mailing Database various departments. Guided by traffic, focus on advantageous resources to create explosive points. Where the target consumers are concentrated, our marketing promotion will be concentrated there. Here are two small ways to attract traffic:
1. Weibo diversion
We can locate the market locally in the early stage, collect all popular local Weibo in the early promotion, and establish interaction and cooperation with these local big V by promoting the official Weibo, During the event, it can be forwarded and drained to improve the credibility of the event.
2. Add group drainage
Register the company's professional WeChat work account, add as many local WeChat groups as possible to each account, be careful not to advertise directly in the group, it will cause a bad impression and strengthen the interaction with the members in the group. When advertising, it is necessary to send red envelopes in the group. The amount is not necessarily large, but the number should be large, so that members have a sense of participation.
The third step of new media marketing promotion is to make a budget according to the promotion plan, and make a budget for the promotion items involved in each promotion cycle. The budget should be as detailed as possible, so that it is more controllable, can avoid the phenomenon of public and private use, and improve the execution efficiency of the project.
Nowadays, new media promotion and marketing are everywhere. For example, when going to a shopping mall to buy clothes, a salesperson will pull customers into her WeChat group in order to gain a stable customer base. Using new media to master the skills of promotion and marketing has also become a core competitiveness at the moment, so both companies and individuals should have this ability.