Then, reach out to your common connections for introductions. 4. Use third-party networks. For interviewees who are completely removed from your company, there are a few third-party networks you can recruit from. Craigslist allows you to post ads for people interested in any kind of job and UserTesting.com allows you to run remote user testing (with some follow-up questions). You'll have less control over sessions run through UserTesting.com, but it's a great resource for quick user testing recruiting. Now that how to identity interviewees, let's look at some tips for recruiting them.

Tips for Recruiting Interviewees As you reach out to potential interviewees, here are a few ideas to improve your response rates. Use incentives. While you may not need them in all scenarios (e.g. customers who already want to talk to you), incentives give fax number list people a reason to participate in an interview if they don't have a relationship with you. A simple gift card is an easy option. 2. Be clear that this isn't a sales call. This is especially important when dealing with non-customers. Be clear that you're doing research and that you just want to learn from them. You are not getting them to commit to a one-hour sales call; you're getting them to commit to telling you about their lives, jobs, and challenges.

Make it easy to say yes. Take care of everything for your potential interviewee — suggest times but be flexible, allow them to pick a time right off the bat, and send a calendar invitation with a reminder to block off their time. 4. Decide how many people you need to interview. Unfortunately, the answer is, it depends. Start with at least three-to-five interviews for each persona you're creating. If you already know a lot about your persona, then that may be enough. You may need to do multiple interviews in each category of interviewees (customers, prospects, people who don't know your company.