As an audio FM software that entered the game in the early stage, in the face of the rise of a large number of rookies, how should Lizhi FM stabilize its position, grasp the trend of knowledge payment, and further expand its market share in the industry? Below, the author will analyze the product of Litchi FM, and explain the development of Litchi FM and its future prospects. In recent years, due to the rise of knowledge payment, people are more willing to use fragmented time to enhance themselves through audio and video. Coupled with the more diversified development of audio software functions, people are more willing to use audio FM as a tool for learning, entertainment, and recreation. As an audio FM software that entered the game early, Lizhi has a development history of nearly 6
years since its launch in 2013. In October of the same year, Lizhi proposed the brand concept of "everyone is a podcaster", aiming to develop podcasting functions. In October 2016, the voice live broadcast function was launched and started to create a more professional voice live broadcast platform. In January 2018, the brand was upgraded, and "Lizhi FM" was officially phone number list renamed "Lizhi", and a new brand slogan of "Use your voice, be together" was shouted. As an early entry audio FM software, Lizhi is now one of the top three giants in the industry. With the development of knowledge payment and intelligent AI field, audio FM software will appear around users more frequently. As an industry giant Litchi, how should we grasp the trend of the trend to expand our market share in the industry?
The author will analyze the lychee product and propose corresponding product optimization plans. This article will analyze the following aspects: Product function structure Market analysis user analysis user research Functional analysis and optimization suggestions Operational Analysis Summarize 1. Functional structure of lychee products 1. Product function brain map Product Analysis | Lychee - How can this 6-year-old lychee be more fun Product Architecture 2. Product function flow chart Listen to FM: Product Analysis | Lychee - How can this 6-year-old lychee be more fun Record and publish: Product Analysis | Lychee - How can this 6-year-old lychee be more fun Watch live: Product Analysis