Staying up to date with digital marketing trends is a fundamental part of any marketer's job. As we are in a sector that never stops changing, we have to be able to know what is coming and adapt our plans to it. To help you stay up to date, we have compiled the most interesting social media trends for 2022. Take a look at them so you can include them in your marketing plans and achieve the best results. Do you want to better reach your potential audience and generate sales? Click here and download the ebook: How to develop your strategy on Facebook & Instagram Ads .

Social media trends to check out Top Social Media Trends for 2022 1) The increase in the use of networks The data does not lie: the use of social networks continues to grow. 80% of Spaniards use social networks. In the first quarter of 2021 alone, this figure grew by individual email list by more than 3%. In addition, these users spend an average of 2 hours and 22 minutes a day on social networks, a number that is increasing globally and has grown by one hour since 2012. Globally, the use of social networks, including applications messaging such as WhatsApp, increased by 21% during the pandemic. Thanks to smartphones, social networks have become a fundamental part of our daily lives.

The worldwide dependence on social networks (and therefore their algorithms) has led to initiatives that encourage disconnection, such as digital minimalism. But in the short term, it doesn't look like these types of campaigns are going to reverse the trend of ever-increasing connection. The result of this growth is that today more than ever, social networks are an increasingly essential channel for marketers .