RUNNING A GIVEAWAY Even though social media is great, I still prefer email marketing for all my ecommerce websites. Being able to reach potential customers whenever I want with one click is incredible. With an email list, I don’t have to pay for ads or be worried about getting my ad account shut down. Running a giveaway in order to build an email list from scratch is probably one of the most effective ways. So that’s what we did. Because we tried to reach entrepreneurs, we decided to giveaway one HYKE
Backpack filled with 10 top business books: Rich Dad, Poor Dad How to Win Friends & Influence People Creativity, Inc. It Steve Jobs Eat Telemarketing list That Frog Think and Grow Rich The Big Five For Life The Four Hour Workweek All books together are worth more than $150 USD (+ the HYKE backpack). I picked the books based on my personal preferences. It’s definitely a giveaway I would love to win. We used KingSumo to run the giveaway.
This gives us the ability to make it a viral giveaway as contestants can receive more entries for taking certain actions (e.g. referring a friend). Here are the exact giveaway settings we setup inside KingSumo: Duration: 1 week Winners: 1 Sharing Options: Facebook, Email Bonus Entries: Come back every day (2), Instagram follow (2), visit website (2) Integrations: SendFox Screenshot showing KingSumo giveaway settings In order to promote the giveaway we did three things: