Apr 12, 2022
In General Discussions
For K12 online education, the prospects and living space of the entire market cannot be underestimated, but looking at the development of the industry, K12 online education still has a long way to go. K12 online education is a big cake with a market value of hundreds of billions of dollars. It is not easy for anyone to cut a piece. In the summer of 2019, the most text message service lively thing is the competition for students in K12 online education. Yuanfudao launched a summer system class course as low as 49 yuan, and Xueersi Online School held a mobilization meeting for the "49 yuan summer trial class"... Each company tried to use the price advantage to attract students. Behind the war of robbing people is the war of burning money. It is understood that the summer advertising investment of online education and training institutions Online School, and Homework Gang has reached 10 million yuan per day. The outside world joked that the advertising investment in online education made the overall sluggish advertising industry in 2019 less desperate. From the text message service online car-hailing battle to the shared bicycle battle, the fire finally burned to the education industry. "The marketing of educational and training institutions this year is crazy, and I didn't see this kind of momentum last year." An online educator commented. Behind the crazy money-burning is the anxiety of the entire K12 online education company. 01 The cake is really big The competition is so fierce, which means that K12 online education is indeed a big cake. Before 2013, K12 tutoring was still the world of offline tutoring institutions. However, with the impact of smart devices, big data, AI and other technologies, as well as the favorable development policies of education informatization text message service and the importance that parents place on education, K12 online education has become a new blue ocean. According to statistics, there are about 200 million potential users of K12 online education, the target group is huge, the rigid demand is strong, and the market space is abundant. At the same time, K12 online education has been continuously increased by capital, and hot money has poured in. It is reported that in the first half of 2018 alone, there were 342 investment and financing events in the education industry. According to iResearch, the online education market reached 191.7 billion yuan in 2017, 232.1 billion yuan in 2018, and is expected to reach nearly 270 billion yuan in 2019.