Apr 03, 2022
In General Discussions
That's not quite the case. It is precisely by Whatsapp Mobile Number List studying consumer data that companies can show more targeted and personal advertisements, instead of shooting with hail. This prevents noise and you as a consumer receive relevant advertisements tailored to your preferences. The idea is created that we will Whatsapp Mobile Number List soon have no data at all and that tracking will be a thing of the past. Fortunately, this is not true. Data processing will be organized differently. Several options are currently being worked on. One of those options is server-side tagging, which we'll explore further below. This just might become the new standard. 3. The Importance of Server Side Tagging The need for more privacy protections Whatsapp Mobile Number List in digital marketing ensures that the market is in flux. More and more brands are choosing to Whatsapp Mobile Number List keep data in-house, so that the consequences of the loss of tracking and targeting capabilities can be negated. This with a view to the future, because it is Whatsapp Mobile Number List expected that in a while the traditional browser tags will be a thing of the past. Now I hear you thinking, what exactly is server-side tagging? Instead of a piece of code being loaded in the browser (which is often no longer possible and therefore no longer in Google Chrome by the end of 2023), this is done Whatsapp Mobile Number List on a separate server that then forwards it to a third party such as Google. analytics. Meta (the Facebook family) already took Whatsapp Mobile Number List a step last year with the introduction of the so-called Conversion API, which somewhat 'forces' brands to enable server-side tagging. Don't you? No problem. Advertising Whatsapp Mobile Number List remains possible, but your conversion campaigns will perform less well and your CPM will fly up! And if Meta takes the first step, the rest will follow. Google knows how to respond well to server-side tagging, by touting their Google Cloud Platform as the solution. For a few tens a month you rent a server where you can manage your own tags. It will be a challenge for brands to set Whatsapp Mobile Number List up this new tagging infrastructure.